Welcome!
My name is
Caroline Emmerich,
a versatile creative with a passion for capturing stories through vibrant visuals.
About Me
As a student pursuing degrees in both Art and Advertising, I am incredibly passionate about the overlap between the creative and marketing fields! My love for advertising has brought me to where I am today. It is a perfect mix of art, communication, and persuasion—areas in which I aim to thrive. I believe that all the knowledge I gain during my time at UF, coupled with my experiences in the advertising field, will push me to become the best version of myself. Growing up feeling like I didn’t have a voice created a desire to enhance and develop my personal and professional voice through a career in communications. I aspire to continue learning, particularly about the ability to make a lasting impact on others. My skills and experiences have helped me develop an acute eye for detail and a creative approach to problem-solving. I am a highly motivated individual who aspires to work as a creative and is eager to contribute to the success of a team!
Experience
Graphic Designer
03/08/2024 - Current
The Agency at the University of Florida
Creating imagery to complement and communicate ideas that inspire, inform or captivate a specified audience. Developing overall layout and design for out-of-home materials, brochures, magazines, social media ads, stationary, decks, mockups and more.
Director of Digital Creative
02/27/2024 - Current
Ad Society at the University of Florida
In charge of photographing events and meetings. Provide photographic content for internal or external purposes. Including the UF Ad Society website, social media accounts, and promotional materials.
Social Media Specialist Student Assistant
01/08/2024 - Current
Dean of Students Office
Peabody Hall, University of Florida
I collaborate with DSO unit leaders, supervisors, and graphic designers to create engaging and shareable content across different social media platforms including but not limited to: Instagram and Twitter. Additionally, I analyze social media performance metrics to provide reports on key performance indicators to evaluate effectiveness of social media efforts.
Outreach and Communication Student Assistant
10/31-2023 - 01/08/2024
Dean of Students Office
Peabody Hall, University of Florida
​I worked with department heads across the entire Dean of Students Office, and its associated partners to assist in developing and executing content to increase awareness of programs and services. Also assisted in creating and managing social media campaigns, social media posts, and caption creation that engaged with the entirety of the university student body to foster positive interactions and form a strong sense of community.
Head of Marketing Intern
03/2022 - 11/2023
Gainesville Thrives
Developed thorough marketing plans for the organization and managed multiple social media accounts to increase online presence and engagement. Coordinated promotional efforts for the organization, both in person and remotely, creating a consistent brand message. Provided leadership by directing other interns and overseeing the approval process for promotional materials to ensure brand guidelines were being followed. Led outreach initiatives to increase organizations brand awareness, successfully increasing brand visibility by 200%.
Graphic Design Intern
09/2021 - 03/2022
Gainesville Thrives
Created captive content for social media platforms, both Instagram and Facebook, increasing audience engagement by 350%. Designed and produced various promotional materials, such as flyers, brochures, bookmarks, and other, in both English and Spanish, ensuring a cohesive brand image. Communicated with external organizations to encourage partnerships and expand methods of promoting Gainesville Thrives.
